If you had an hour with your team or your boss or a prospect, how many things would you tell them?
Do you have a laundry list of ten or twenty or fifty ideas you want
to share? Six things you want them to do? A dozen changes that are
One reason that blog posts have become such a powerful way to spread
ideas is that a typical blog post is about just one thing. One.
Why not give that a try? Use your time, all your time, to sell just one thing. Go deep. Sell. Then stop.